Student art pass

The Problem

With no access to the benefits of Student Art Pass during Covid, we need to find a way to make buying a  subscription desirable for students now.

The Insight

Animal Crossing New Horizons has seen 1.2m sales in the UK and has quickly become a staple way for people to “meet up”and also disconnect during all stages of quarantine.

The Solution

We use Animal Crossing to translate the benefits of the Student Art Pass in a virtual, covid-friendly way, bringing the art world to life through interactive, shareable content. 

The Problem

With no access to the benefits of Student Art Pass during Covid, we need to find a way to make buying a  subscription desirable for students now.

The Insight

Animal Crossing New Horizons has seen 1.2m sales in the UK and has quickly become a staple way for people to “meet up”and also disconnect during all stages of quarantine.

The Solution

We use Animal Crossing to translate the benefits of the Student Art Pass in a virtual, covid-friendly way, bringing the art world to life through interactive, shareable content.