• Charlotte Alford

Day 7: The brain is back

Updated: Jul 23

"It takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!" Alice in Wonderland 



It's back. It had a six day holiday. Not so much a full holiday, more an extended mini break. But the point is, it's back. And it has come back relaxed, ready and with a hint of a tan.

After getting a solid two hours sleep, I got up early, made myself breakfast and a cuppa in my favourite travel cup (It's collapsable and a complete game changer in the world of liquid travel vestibules). I then forgot said cup and spent the rest of the morning (day) whining about it. I'm not sure if there is a correlation between me forgetting things and my brain deciding to work, but I am not going to question it at this moment and time.

Getting in early was exactly what I needed. No one around. No distractions. No pressures. Just a wee extra hour to go over everything I had. It turns out, between the snack suggestions, boring blogs, bathroom chat, coffee breaks, playlist selection (and then re-selection because the first one wasn't quite the "working tone" I needed for an optimum work environment), I have actually been working the last week. Who knew. Definitely not me.

I have a load of research. I have different avenues. I have interesting material. And dare I say it, but I have some God damn insights. After the quick trip to the pub the previous day, I then went home and went through every academic environmental research paper I could find and went through each page meticulously looking for some form of inspiration. I wrote down and sited every quote I thought had the potential to be relevant in my new YouGov notebook. I took screenshots of every graph, pie chart and cluster thingy that looked "interesting". I even contemplated opening a bottle of wine several times a page and then thought better of it. It was a total of 732 pages. I counted. If that's not will power, I don't know what is. And you know what, even if my blood is now 82.5% coffee, it was worth it. It was exactly what I needed to fill in the gaps in my work... hopefully anyway.

After having a deep sigh of relief, we had a talk from John Crowther, Strategy Partner at Engine. A highly witty and sarcastic man who I find very interesting indeed. Also very jealous of his glasses. We also had a talk from Mark Sng from Pablo. Poor man, I went over to ask him one question and then just kept going "also what do you think about... also I was thinking... also...". It's okay, it's not like he has a very busy job or anything that I was keeping him from. After speaking to him I actually feel like I know exactly what I am doing. It's a nice feeling. Sure it will probably only last for a maximum of 18 and half minutes. But it is a nice feeling while it lasts.