• Charlotte Alford

Day 6: I. Quit.

Updated: Jul 23

"You might never fail on the scale I did, but some failure in life is inevitable. It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all – in which case, you fail by default." J K Rowling 



Let me get one thing straight. I do not quit. It is not something that ever seems like an option to me. No matter how hard I find something, even if I am just truly terrible at it, I get through it. And trust me, I have been terrible at a huge number of things in my life. For example, there was a brief period where I thought I would be a "natural" at working with glass. Me. With glass. That was a disaster. People had to sign a waver every time they walked into my flat. There was also the time I thought I could install a dishwasher in my flat. The flooded kitchen said otherwise. There was also the time that I tried to fix something and ended up superglueing my mouth shut. That was just plain painful. Would I count them as failures? No. I still made a table with a stained glass top, I had a fixed bracelet, that gave my slight PTSD to look at, and did I ever have to wash a dish again? Thank God, no I did not. But this. This I quit. This is a complete fail.


Probably. Maybe. It is possible I am being a tad dramatic.

We are four days away from presenting in front of a bunch of impressive individuals and, at this point, all I have is a tap dance that I haven't rehearsed since my Christmas show of 1999. Unsurprisingly, another talent I do not possess. I'm really selling myself here.

I have research. I have, arguably, too much research. I have so much research that I find myself getting excited and coming up with creative outcomes, rather than focusing on the strategy side. Probably shouldn't admit to that, but it's the truth. I think, quite realistically, I had more ideas running through my head in a 24hr period than I did through four years of Art School. And on a Monday no less. So there I sat, mentally drowning under all the information I have stored on my borderline broken Mac, (like owner, like laptop) with too many ideas floating through my head.

Luckily, Cath Jeffries, from 1000 heads, was on hand to give us a talk on how to separate the interesting from the useful. What an Angel she was. After her talk, I stopped researching. I closed down my eBay order of "slightly worn" tap shoes and I created folders on all the briefs and filed everything away in a ridiculously meticulous manner. I then went through each item in the folders and, in a very cut throat manner, decided what information was actually useful to me and what was just a "fun" fact that I would whip out at the next office Christmas party. I then critically looked through it and worked out what was missing.

After this, I then went through my CV with Jessica, the second day she has so far taken out of her schedule to help us. I tell ya, that woman has a way with words. She should blog. She turned my CV from the most bland document ever written to something that's interesting and -somehow- has a bit of my personality in it. Poor document. Considering this was the second time Jessica had met me, I think it just shows so much of her character that she was able to edit my CV and make it sound more like me than I had ever managed. Overall, my day had improved tenfolds from my melodramatic morning. So I closed down my laptop and went to the pub. After all, if you want to understand the public, you have to act like the public. It's not alcoholism, it's research.