• Charlotte Alford

Day 5: I have discovered coffee

Updated: Jul 23

There is only one thing for it then — to learn. Learn why the world wags and what wags it. That is the only thing which the mind can never exhaust, never alienate, never be tortured by, never fear or distrust, and never dream of regretting. Learning is the only thing for you. Look what a lot of things there are to learn.” T.H. White, The Once and future King 



Caffeine, who knew. That stuff is amazing. I usually have a small soya latte on a Saturday morning to get me through my usual eight hour shift at Santander. Today, 4 large cups. I haven't stopped shaking since. I'll never need to sleep again. Honestly, cannot recommend it enough. Tea, you are nothing but hot flavoured water to me now. You are dead to me.

Apart from my new liquid breakfast, our day at JOLT started with a talk from Matt Wyatt, from SNAP. He talked us through insights, which I desperately need at this point. What a lovely man he was. He managed to relate all of his slides to real life scenarios that made it so much easier to digest and understand.

Next in the day we had a talk from Sean Wallace and the YouGov team. They brought us phone chargers and stationary. In case anyone is ever stuck, this is an instant way to my heart.I haven't stopped playing with the charger since. They also came with every question ever asked. I have spent 24 years on this planet and it was only then that I realised I have no clue how to ask a question. None at all. I swear to God it is an art form. This was then confirmed by Steven Lacey, from SLS Strategy, who turned us into a qualitative focus group, looking into trainers. A session I got completely roasted in. Turns out people aren't a fan of Converse anymore. When he lead it, it seemed so easy, so chatty and insightful. When he then turned it round and got us to lead the group, it somehow seemed impossible. He made everyones opinions feel important and interesting. We made it look like we were playing a game of "who could be quiet for the longest". A game I, unsurprisingly, always lost as a child. Between all the talks of the day, it just made the briefs more interesting, yet harder. It seemed for every question I had, they had twenty more. All of which were better than my original one and filled with so much possibility. However, since I have now eradicated the need for sleep from my life, at least there are enough hours in the day to answer them all. I might even try lead some of my own qualitative research...