Hello, I'm Charlotte Alford
A multi-award-winning creative looking to find my way into AdLand. Have a browse through my work and tell me if you think I'm heading in the right direction.
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Hello, I'm Charlotte Alford
A multi-award-winning creative looking to find my way into AdLand. Have a browse through my work and tell me if you think I'm heading in the right direction.
Scroll
cREATIVE pORTFOLIO
The Problem
As a society, there is not enough information or focus on female pleasure
The Insight
We are comfortable with male sexual pleasure because we are surrounded by images of unthreatening doodled penises
The Solution
Destigmatise female pleasure by an equally easy and recognisable symbol for the vulva and putting it everywhere
The Problem
With no access to the benefits of Student Art Pass during Covid, we need to find a way to make buying a subscription desirable for students now.
The Insight
Animal Crossing New Horizons has seen 1.2m sales in the UK and has quickly become a staple way for people to “meet up”and also disconnect during all stages of quarantine.
The Solution
We use Animal Crossing to translate the benefits of the Student Art Pass in a virtual, covid-friendly way, bringing the art world to life through interactive, shareable content.
The Problem
We need to find a way to encourage people to use Smidge during summer festivals
The Insight
Midges don't disappear, you do.
The Solution
Create tiny missing person flyers for midges and cover festival campsite trees and posts with them.
The Problem
Women don't usually sign up to play 5-a-side at Goals.
The Insight
Women have so many goals to strive for in everyday life. It’s too much. The beauty of football lies in being able to focus on just one set of physical goals for the duration of the game.
The Solution
The beauty of focusing on just one goal for one hour
Body of work from my Undergraduate Degree
Show. As featured in Six Foot Galleries "Best of Degree show 2016" Exhibit
Focusing on the isolating and uncomfortable feelings that come from growing up in a village. The furniture represents different buildings in the village that make up a large part of its identity. The furniture is built from steel, just as the village was built on the steel industry.
The prints represent running back and forward between two houses and the images that are associated with each.
