The Problem

Women don't usually sign up to play 5-a-side as it is seen to be a hobby for men. 

The Insight

Women have so many goals to strive for in everyday life. It’s too much. 

The Solution

The beauty of football lies in being able to focus on just one set of goals for the duration of the game.

Picture Perfect Take Over

There are far too many pressures put on women; they are expected to have the perfect body, career, family, lifestyle, skills and many, many more. We think it is time for women to aim for a different set of goals and target them in the channels, like Pinterest and instagram, where women usually see unrealistic images and expectations. We create a Pinterest take over where every time you look up terms with the word "goals" in it, your results include a football boot kicking a football across your results.